FPRA Meeting Recap – Sept. 29th
Announcements
-Forms and Dues ($45) – DUE TONIGHT!
-Logo Contest Voting Tonight! Will be announced at the next meeting.
-Networking Database: If you are interested, please email fprastudent@gmail.com.
-Trip Announcement: Jacksonville, Florida
-Jacksonville Jaguars
-Brunet-Garcia
-Florida Times-Union
-Social Committee Announcements: Mentor/Mentee Match-up
-FPRA’s Blog: FPRAstudent.wordpress.com
-Featured Member: Brandi Fritsch
-Fall Semester Meetings – Wednesdays 7 p.m. in HCB 215
- 10/3, 10/27, 11/10, 12/1, 12/8 (social), 11/17-19 (trip dates)
Kelly Robertson, APR: Social Media 101
-Facebook
-Twitter
-Flickr
-YouTube
-FourSquare
-The debate is whether this is a PR or advertising function.
-It’s not about blasting a campaign; it’s an interaction with your consumers.
-Social media skills are a skill set you need and must have to move forward. If you have it, you will be higher up on the totem pole.
-Our generation is ahead of some top communication directors because we are more knowledgeable about social media.
-Which is better for a business? A Facebook business page or group
-Kelly believes the business page is better. You can see what the demographics, etc. are of your followers (insights, etc.)
-Offers functionality: Static FBML application, added through the backend
-Can add e-newsletter
-It’s a good way to gain exposure and publicity
-Can decide what the user sees first (instead of just going to the wall first)
-“Edit Page” is your access to the backend.
-Settings: Edit
-You can unpublish your page so no one can see it, but admins.
-This is helpful if you want to get the page finished before launching it.
-Wall Settings: this is where you choose what page users land on
-More Applications: Static FBML: Add to My Page
-Choose your page
-Then you customize!
-There are really no rules! You can come to the table with some really innovative ideas. This will put you ahead of the game.
-Check out www.mashable.com
-Click the social media tab to get the latest trends on social media
-What demographics are using it
When would Facebook be an ineffective tool for a business?
-It depends on their goals, target audience. For example, if your target audience is senior citizens, it might not be a useful tool.
-Be knowledgeable about the demographics that use social media.
-Make sure that people have access to your business, no matter which door they enter (Facebook, twitter, website, etc.)
-Always have links!
-You don’t want 10,000 friends that never interact with you.
-How are you going to show your employer the return on investment, why this tool is useful.
-Twitter is a micro blog (140 characters or less). It’s very different from Facebook, etc.
-You as a consumer choose to follow certain people.
-It’s live time tweets, relevant information for their consumers.
-What are you going to tweet about?
-What is going to meaningful to your consumers?
-Your consumers are a very qualified audience.
-Enables you to monitor what people are tweeting about.
-Example: Wedding Photography, can find those who are engaged, interested in photography, etc.
-These tweets can translate into actual customers!
-Google’s search component: catalogued tweets
If you have a boss that is uneasy about Twitter:
-Show them that people are talking about their business or organization right now!
-Show them these conversations are going to happen with/without them.
Flickr
-Two different options:
-Photo stream
-Catalogued folders of photos
-Group
-Members, customers can help contribute photos to your page
-Still have control, can approve or deny the photos
-Example: Photos taken with an Apple iPhone
-First question you will get: What if someone posts a photo we don’t like?
-No problem, there are a lot of controls within the tool.
-You can take it off.
YouTube
-You can create a channel for a business or an organization!
-You can customize it.
-Keep it consistent with the look of your website, social media, etc.
-There is a lot of backend statistics, a lot of backend data you can pass along when you are trying to show your employer the ROI (return on investment).
-Biggest benefit:
-It’s FREE! Doesn’t cost a thing!
-A good way to maintain or grow exposure for an ad/video when advertising dollars run out.
-It’s very viral, and it gets people talking.
-Let it leak, get people talking!
-When you start looking at demographic numbers for YouTube, it’s difficult to know exactly how many watch the videos because people watch videos without logging in.
FourSquare
-FourSquare is the newest social media tool.
-You simply check-in. It doesn’t let everyone know where you are; it just tells where your friends are checking in.
-The tool is GPS based. Victoria’s Secret can have their Semi-Annual Sale pop up for near by FourSquare users.
-There is a lot of backend data available. You can see who’s checking in, what time they are checking in, etc.
-It’s very incentive based: a great way to draw in your loyal customers.
Example: Jimmy Chu
The entire point of these tools is to have a conversation with the consumer.
You must be able to know the tools like the back of your hand. Research it! Work through it.
