FPRA Meeting Recap – Oct. 27
1) Welcome & Attendance
2) Introduction of Executive Board
3) Announcements
a) Dues – Past Due ($55)
b) Trip Details ($55) – DUE TONIGHT!
c) Capital Chapter Announcements
-Etiquette Luncheon – 11/4, Capital City Country Club (11:30-1), only $10
d) Mentoring Program
e) Logo Contest – We have a winner!
f) Social Committee Announcements
g) Networking Database
h) FPRA’s Blog: FPRAstudent.wordpress.com
-Featured Member: Kristin Clark
i) Fall Semester Meetings – Wednesdays 7 p.m. in HCB 215 – only one left! (11/10)
j) FPRA T-Shirt – Sign up tonight if you would like to buy one!
k) Tentative Spring Meeting Dates:
-1/12, 1/26, 2/9, 2/23, 3/23, 4/6, 4/20, 3/29-4/1 (trip dates)
4) Guest Speaker: Deanna A. Mims, Owner of MarketDone
a) Elevator Speech & Marketing Speech
Who are you and why should I care? What sets you apart from everyone else?
The power of follow up
-When you get a business card from someone, follow up!
You’re going to mess up, but that’s okay. At least you’ve tried.
-Be uncomfortable and grow!
What’s your 30-second intro?
-Anytime you are influencing others to see things your way you are marketing.
-Make sure you sound confident and believable.
-Get over the “southern thing” that thinks it’s bad to toot your own horn.
Interviewers
-Six steps:
1. Who are you? What do you do? Why are you here? Who do I do it for?
-A teaser and a movie trailer and it is not the entire movie, what makes me want to know more
-Practice this with a friend.
2. What problem is solved by what you do?
3. What’s your unique selling proposition? What makes you different from the others?
-Ex: experience, expertise, co-crafting plans with client, etc.
4. What do members or clients get from their experience with you?
-What are you going to bring to the table that sets you apart? What’s your wow factor?
5. What short story benefits a successful outcome?
6. What should the listener do as a result of hearing this?
Make sure you have a call to action after you’ve spoken with a potential employer.
Deanna is willing to help you!
Power of follow up:
-Do you have a business card?
-It will prompt the potential employer to call you back.
Get involved. ADFED, FPRA, BPW.
Don’t underestimate the power of a compliment–something as small as “I like your boots” will do wonders.
2 blogs you NEED To be connected with:
-Keith Ferazzi
-Seth Godin
Whose blogs do you follow?
-Jeff Bullas – mashable.com
-Brian Sully
-Chris Brogin
Everything is a relationship issue.
-What is your relationship with all the people you’ve met in the last 6 months?
Cultivating your circle is not a “one-night-stand.”
-Write down 3 names
-Every card you carries a responsibility.
Reasons you don’t follow up:
-Lack of assertiveness
-Fear: shift that to feeling excited and ready
-Think they will let you down: be assertive and continue to follow up (but probably not more than 3 times….)
-Time scheduling: What are you willing to give up to make those connections?
Make sure you can combine your skills into something you can do for that specific potential employer.
Phone or e-mail? E-mail is preferred.
-Phone calls could be considered being inconsiderate of their time.
