Meeting Recap – Nov. 10
1) Welcome & Attendance
2) Introduction of Executive Board
3) Announcements
a) Dues – Past Due ($55)
b) Trip Details ($55) – ABSOLUTE DEADLINE TONIGHT!
c) Capital Chapter Announcements
d) Mentoring Program
e) Social Committee Announcements
f) Networking Database
g) FPRA’s Blog: FPRAstudent.wordpress.com
-Featured Member: Rachel Schopler
h) Holiday Party (12/1)
i) FPRA T-Shirt – Sign up tonight if you would like to buy one!
-Will be here at first meeting in the spring!
j) Tentative Spring Meeting Dates
-1/12, 1/26, 2/9, 2/23, 3/23, 4/6, 4/20, 3/29-4/1 (trip dates)
k) Feedback survey
4) Guest Speaker: Lillian Ansley, VP of GolinHarris
a) GolinHarris – global company
b) Case Studies
-BP & Toyota are examples of crisis communication cases they have dealt with.
The Marcus Institute – they work with children with autism
-Small budget, huge need
-Promoted “World Autism Day:” called CNN and asked the producer to send out a company-wide e-mail to see how many employees are affected by the disease
-Worldwide (China, Atlanta, Washington D.C., etc.): they got an overwhelming response; CNN decided to broadcast 24-hours from Atlanta for a special
-Total impressions: 5,083,132 Total ad value: $484,037.96
-CNN International produced “We Have Autism,” a one-hour taped segment featuring families from around the world, which centered on The Marcus Institute and aired in seven international markets
-They organized the first Georgia Walk for Autism, raising more than $1 million
“Money isn’t always the best thing you can give people, your time, your talents are invaluable.”
GolinHarris
-Al Golin, GolinHarris’s founder, helped coin Ronald McDonald, Happy Meals, etc. for McDonald’s.
-GolinHarris is part of The Interpublic Group of Companies, Inc. (NYSE: IPG), one of the world’s leading communications companies.
-Their digital practices are called “Dialogue”
*Third Party Endorsement
-Twitter and Facebook are not the right tools for every company–especially in the financial industry.
What sets GolinHarris apart
-7 year average client tenure
-17 years average senior executive tenure
-5 to 1 staff to client ratio
-33 offices worldwide
-Top 10 firms in the U.S.
-54 years in business
-90% of work is on referral
