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NEW WEBSITE — FPRASTUDENT.COM

January 12, 2011

Please visit FPRAstudent.com for all information effective January 12, 2011! Thank you! 🙂

Meeting Recap – Nov. 10

November 11, 2010

1) Welcome & Attendance
2) Introduction of Executive Board
3) Announcements
a)    Dues – Past Due ($55)
b)    Trip Details ($55) – ABSOLUTE DEADLINE TONIGHT!
c)    Capital Chapter Announcements
d)    Mentoring Program
e)    Social Committee Announcements
f)      Networking Database
g)    FPRA’s Blog: FPRAstudent.wordpress.com
-Featured Member: Rachel Schopler
h)    Holiday Party (12/1)
i)      FPRA T-Shirt – Sign up tonight if you would like to buy one!
-Will be here at first meeting in the spring!
j)      Tentative Spring Meeting Dates
-1/12, 1/26, 2/9, 2/23, 3/23, 4/6, 4/20, 3/29-4/1 (trip dates)
k)    Feedback survey
4) Guest Speaker: Lillian Ansley, VP of GolinHarris
a)    GolinHarris – global company
b)    Case Studies
-BP & Toyota are examples of crisis communication cases they have dealt with.

The Marcus Institute – they work with children with autism
-Small budget, huge need
-Promoted “World Autism Day:” called CNN and asked the producer to send out a company-wide e-mail to see how many employees are affected by the disease
-Worldwide (China, Atlanta, Washington D.C., etc.): they got an overwhelming response; CNN decided to broadcast 24-hours from Atlanta for a special
-Total impressions: 5,083,132                      Total ad value: $484,037.96
-CNN International produced “We Have Autism,” a one-hour taped segment featuring families from around the world, which centered on The Marcus Institute and aired in seven international markets
-They organized the first Georgia Walk for Autism, raising more than $1 million

“Money isn’t always the best thing you can give people, your time, your talents are invaluable.”

GolinHarris
-Al Golin, GolinHarris’s founder, helped coin Ronald McDonald, Happy Meals, etc. for McDonald’s.
-GolinHarris is part of The Interpublic Group of Companies, Inc. (NYSE: IPG), one of the world’s leading communications companies.
-Their digital practices are called “Dialogue”
*Third Party Endorsement

-Twitter and Facebook are not the right tools for every company–especially in the financial industry.

What sets GolinHarris apart
-7 year average client tenure
-17 years average senior executive tenure
-5 to 1 staff to client ratio
-33 offices worldwide
-Top 10 firms in the U.S.
-54 years in business
-90% of work is on referral

FPRA Meeting Recap – Oct. 27

October 28, 2010

1) Welcome & Attendance
2) Introduction of Executive Board
3) Announcements
a)    Dues – Past Due ($55)
b)    Trip Details ($55) – DUE TONIGHT!
c)    Capital Chapter Announcements
-Etiquette Luncheon – 11/4, Capital City Country Club (11:30-1), only $10
d)    Mentoring Program
e)    Logo Contest – We have a winner!
f)      Social Committee Announcements
g)    Networking Database
h)    FPRA’s Blog: FPRAstudent.wordpress.com
-Featured Member: Kristin Clark
i)      Fall Semester Meetings – Wednesdays 7 p.m. in HCB 215 – only one left! (11/10)
j)      FPRA T-Shirt – Sign up tonight if you would like to buy one!
k)    Tentative Spring Meeting Dates:
-1/12, 1/26, 2/9, 2/23, 3/23, 4/6, 4/20, 3/29-4/1 (trip dates)
4) Guest Speaker: Deanna A. Mims, Owner of MarketDone
a)    Elevator Speech & Marketing Speech

Who are you and why should I care? What sets you apart from everyone else?

The power of follow up
-When you get a business card from someone, follow up!

You’re going to mess up, but that’s okay. At least you’ve tried.
-Be uncomfortable and grow!

What’s your 30-second intro?
-Anytime you are influencing others to see things your way you are marketing.
-Make sure you sound confident and believable.
-Get over the “southern thing” that thinks it’s bad to toot your own horn.

Interviewers
-Six steps:
1. Who are you? What do you do? Why are you here? Who do I do it for?
-A teaser and a movie trailer and it is not the entire movie, what makes me want to know more
-Practice this with a friend.
2. What problem is solved by what you do?
3. What’s your unique selling proposition? What makes you different from the others?
-Ex: experience, expertise, co-crafting plans with client, etc.
4.  What do members or clients get from their experience with you?
-What are you going to bring to the table that sets you apart? What’s your wow factor?
5. What short story benefits a successful outcome?
6. What should the listener do as a result of hearing this?

Make sure you have a call to action after you’ve spoken with a potential employer.

Deanna is willing to help you!

Power of follow up:
-Do you have a business card?
-It will prompt the potential employer to call you back.

Get involved. ADFED, FPRA, BPW.

Don’t underestimate the power of a compliment–something as small as “I like your boots” will do wonders.

2 blogs you NEED To be connected with:
-Keith Ferazzi
-Seth Godin
Whose blogs do you follow?
-Jeff Bullas – mashable.com
-Brian Sully
-Chris Brogin

Everything is a relationship issue.
-What is your relationship with all the people you’ve met in the last 6 months?

Cultivating your circle is not a “one-night-stand.”
-Write down 3 names
-Every card you carries a responsibility.

Reasons you don’t follow up:
-Lack of assertiveness
-Fear: shift that to feeling excited and ready
-Think they will let you down: be assertive and continue to follow up (but probably not more than 3 times….)
-Time scheduling: What are you willing to give up to make those connections?

Make sure you can combine your skills into something you can do for that specific potential employer.

Phone or e-mail? E-mail is preferred.
-Phone calls could be considered being inconsiderate of their time.

FPRA Meeting Recap – Oct. 13

October 14, 2010

1) Welcome & Attendance

2) Introduction of Executive Board

3) Announcements

a)    Forms and Dues – Past Due ($55)

  1. Announcement changes

b)    Capital Chapter Announcements

c)    Logo Contest – Revote!

d)    Networking Database

e)    Trip Hotel Price Estimate ~ $50 due 10/27

f)      Social Committee Announcements

  1. Mentor/Mentee Social – 10/26 7 p.m. in Union 314

g)    FPRA’s Blog: FPRAstudent.wordpress.com

  1. Featured Member: Jarryd Boyd

h)    Sponsorship

i)      Fall Semester Meetings – Wednesdays 7 p.m. in HCB 215

  1. 10/27, 11/10, 12/1, 12/8 (social), 11/17-19 (trip dates)

4) Guest Speaker

a)    Sharon Goldmacher

  1. President & CEO of c21 Communications (Atlanta, GA)
  2. “Integrated Marketing Communications”
    1. Three options in the early days: magazines, newspaper, radio
    2. TV in early ‘50s
      1. CNN came in the ‘80s and started the first 24-hour news channel
      2. Schramm’s Model of Communication – original model
        1. Today it’s a different story: Blogs, e-mail marketing, mobile marketing (apps, coupons, shopping), social media (Facebook, Twitter, YouTube, Flickr), Web TV
        2. If a company asks you if they should create a Facebook, make sure its target audience is on the Internet
        3. Integrated Marketing Communication: a management concept that is designed to make all aspects of marketing communications such as:
          1. Advertising
          2. Sales promotion
          3. Public relations
          4. Marketing
          5. IMC Today
            1. Organizations must try to speak as one, must recognize consumers have a strong voice (speaking on behalf of the product, organization, service and more)
            2. Word of mouth is not just face-to-face
              1. Conversation Prism: over 200 social media applications available for use
            3. Consumers who actively engage with social media are more positive about their connections with brands
              1. Book, “The Rise of Public Relations and the Fall of Advertising”
            4. Social Media Use
              1. 22% of the ’09 Fortune 500 have a public corporate blog
              2. 86% of these blogs link directly to a corporate Twitter account, a 300% increase over the 2008 study
            5. IMC Plan
              1. Define goal
                1. Clearly outlined goal
              2. Identify target audiences/understand motivations
              3. Declare measurable objectives
                1. Must have number associated
              4. Create behavioral strategies
                1. Strategies are the behavioral actions you want your audiences to take
              5. List tactics
                1. Actual steps to accomplish strategies
                2. Define responsibilities and time frames
              6. Evaluate and measure constantly
              7. Establish budget

10. Case Studies – outlined challenges, solutions and results

  1. Henry Moore
    1. Atlanta Botanical Gardens – used “Social Media Measurement” – Alterian software
    2. I.O. Metro

11. Sharon Goldmacher – sgoldmacher@c21pr.com

a. http://www.c21pr.com, http://cwordblog.wordpress.com/, http://www.facebook.com/c21pr, http://www.twitter.com/c21pr, 404.814.1330

 

FPRA Meeting Recap – Sept. 29th

September 30, 2010

Announcements
Forms and Dues ($45) – DUE TONIGHT!
Logo Contest Voting Tonight! Will be announced at the next meeting.
Networking Database: If you are interested, please email fprastudent@gmail.com.
-Trip Announcement: Jacksonville, Florida
-Jacksonville Jaguars
-Brunet-Garcia
-Florida Times-Union
-Social Committee Announcements: Mentor/Mentee Match-up
-FPRA’s Blog: FPRAstudent.wordpress.com
-Featured Member: Brandi Fritsch
-Fall Semester Meetings – Wednesdays 7 p.m. in HCB 215
–            10/3, 10/27, 11/10, 12/1, 12/8 (social), 11/17-19 (trip dates)

Kelly Robertson, APR: Social Media 101
-Facebook
-Twitter
-Flickr
-YouTube
-FourSquare

-The debate is whether this is a PR or advertising function.

-It’s not about blasting a campaign; it’s an interaction with your consumers.

-Social media skills are a skill set you need and must have to move forward. If you have it, you will be higher up on the totem pole.

-Our generation is ahead of some top communication directors because we are more knowledgeable about social media.

Facebook

-Which is better for a business? A Facebook business page or group

-Kelly believes the business page is better. You can see what the demographics, etc. are of your followers (insights, etc.)

-Offers functionality: Static FBML application, added through the backend
-Can add e-newsletter
-It’s a good way to gain exposure and publicity
-Can decide what the user sees first (instead of just going to the wall first)

-“Edit Page” is your access to the backend.
-Settings: Edit
-You can unpublish your page so no one can see it, but admins.
-This is helpful if you want to get the page finished before launching it.

-Wall Settings: this is where you choose what page users land on

-More Applications: Static FBML: Add to My Page
-Choose your page
-Then you customize!

-There are really no rules! You can come to the table with some really innovative ideas. This will put you ahead of the game.

-Check out www.mashable.com

-Click the social media tab to get the latest trends on social media

-What demographics are using it

When would Facebook be an ineffective tool for a business?
-It depends on their goals, target audience. For example, if your target audience is senior citizens, it might not be a useful tool.

-Be knowledgeable about the demographics that use social media.

-Make sure that people have access to your business, no matter which door they enter (Facebook, twitter, website, etc.)

-Always have links!

-You don’t want 10,000 friends that never interact with you.

-How are you going to show your employer the return on investment, why this tool is useful.

Twitter

-Twitter is a micro blog (140 characters or less). It’s very different from Facebook, etc.

-You as a consumer choose to follow certain people.

-It’s live time tweets, relevant information for their consumers.

-What are you going to tweet about?

-What is going to meaningful to your consumers?

-Your consumers are a very qualified audience.

Search.twitter.com

-Enables you to monitor what people are tweeting about.

-Example: Wedding Photography, can find those who are engaged, interested in photography, etc.

-These tweets can translate into actual customers!

-Google’s search component: catalogued tweets

If you have a boss that is uneasy about Twitter:

-Show them that people are talking about their business or organization right now!

-Show them these conversations are going to happen with/without them.

Flickr

-Two different options:

-Photo stream

-Catalogued folders of photos

-Group

-Members, customers can help contribute photos to your page

-Still have control, can approve or deny the photos

-Example: Photos taken with an Apple iPhone

-First question you will get: What if someone posts a photo we don’t like?

-No problem, there are a lot of controls within the tool.

-You can take it off.

YouTube

-You can create a channel for a business or an organization!

-You can customize it.

-Keep it consistent with the look of your website, social media, etc.

-There is a lot of backend statistics, a lot of backend data you can pass along when you are trying to show your employer the ROI (return on investment).

-Biggest benefit:

-It’s FREE! Doesn’t cost a thing!

-A good way to maintain or grow exposure for an ad/video when advertising dollars run out.

-It’s very viral, and it gets people talking.

-Let it leak, get people talking!

-When you start looking at demographic numbers for YouTube, it’s difficult to know exactly how many watch the videos because people watch videos without logging in.

FourSquare

-FourSquare is the newest social media tool.

-You simply check-in. It doesn’t let everyone know where you are; it just tells where your friends are checking in.

-The tool is GPS based. Victoria’s Secret can have their Semi-Annual Sale pop up for near by FourSquare users.

-There is a lot of backend data available. You can see who’s checking in, what time they are checking in, etc.

-It’s very incentive based: a great way to draw in your loyal customers.

Example: Jimmy Chu

The entire point of these tools is to have a conversation with the consumer.

You must be able to know the tools like the back of your hand. Research it! Work through it.

FPRA Meeting Recap – Sept. 15th

September 16, 2010

Welcome, Introduction of Executive Board & Attendance

President- Christina Morgan

Vice President- Amanda Stahl

Professional Liasion- Natalie Unger

Secretary- Cassie Mitchell

Treasurer- Morgan Brosman

2) Announcements

a) Forms and Dues

– Submit your form with your dues check

– Resume NOT required

– Check “Student” on bottom right of first page

– Checks made out to “FPRA” or “Florida Public Relations Association”

***DUE SEPTEMBER 29 (Next Meeting)***

– If not paid by September 29, you will be removed from the e-mail list and ineligible to participate in semester trips

– If there are special circumstances, please see an Executive Board member.

b) What’s included in dues?

– Capital chapter: monthly luncheons, committee involvement opportunities, networking

– Student chapter: internship/job opportunities, student mentor program, PR Week subscription, committee involvement opportunities, socials, professional development trips, bi-weekly speakers on trending industry news, networking, in-town agency visits, access to networking database

c) Dues Scholarship Winner – Rebecca Morse

d) Capital Chapter Luncheons

– Reduced student rate – $13

– Visit http://fpra-capital.org/events/upcoming-events/

– Next meeting: TOMORROW, FSU Alumni Center – Networking at 11:30 a.m.

e) Logo Contest

– Our chapter is open to ALL Tallahassee students and professionals, not just FSU.

– Design a new logo for FPRA Student Capital Chapter.

– E-mail to fprastudent@gmail.com by SEPTEMBER 28

– Chapter will vote on new logo

– Winner receives: $75 trip allowance, free t-shirt, design featured on all FPRA materials

f) Social Committee

-Chair: Katie Conrad

-Members: Alexis Simoneau & Maria Padron

g) If you are interested in helping Amanda with the fall trip, email fprastudent@gmail.com and with “Fall Trip” in the subject line

h) Visit our blog (http://fprastudent.wordpress.com), Facebook (http://www.facebook.com/FPRAStudent), Twitter ( http://twitter.com/FPRAstudent) and Foursquare (http://foursquare.com/venue/8432762).

i) Featured member of the week: Katie Conrad

-(http://fprafeaturedmember.wordpress.com

-Nominate your friends or yourself to be featured by e-mailing fprablog@gmail.com.

j) Fall Meeting Dates: 9/29, 10/3, 10/27, 11/10, 12/1, 12/8 (Social), 11/17-19 (Trip dates)

Guest Speakers: FPRA Student Chapter Student Liasons

a)    Cecka Green

b)    Amanda Doumanian

Cecka Rose Green

During the past 19 years, Cecka has established a notable career in the public and private sectors on a statewide and nationwide level. Currently, Cecka is Communications Director for the Florida Housing Finance Corporation, where she oversees media and public relations efforts and communications strategies.

In 2004, she founded MarChae Enterprises, LLC, where she served as president. The company offered consultation services in the areas of executive management, media and public relations, conference and event planning and strategic communications training.

Born in Okinawa, Japan and raised in Tallahassee, Cecka attended Florida A&M University, majoring in English. She is a member of the National Association for the Advancement of Colored People (NAACP); the FAMU National Alumni Association; Delta Sigma Theta Sorority, Inc.; Jack & Jill of America, Inc.; and the Capital Chapter of the Florida Public Relations Association. Recently, she was appointed by Tallahassee Mayor John Marks to serve on the Community Involvement Advisory Council for the City of Tallahassee.

Amanda Doumanian

Amanda graduated from Florida State University with a bachelor’s degree in Communication and minor in Spanish, and a Master’s degree in Communication with an emphasis on digital marketing and project management. Throughout college, Amanda had numerous internships and jobs. As an undergraduate communication student Amanda interned at AARP Florida and VISIT FLORIDA. As a graduate student Amanda worked at the FSU Information Institute as the Communication Coordinator. After college, Amanda worked at an advertising agency writing strategic plans for a variety of clients. Today Amanda works at Boys Town North Florida in the development department, where she is responsible for communication and public relations efforts, major event planning and much more. Amanda is a member of FPRA, Access Tallahassee and ToastMaster’s. When Amanda is not working on her professional career she is working out, traveling, or playing with her dachshund Lola!

Cecka’s Stance: Delaying Grad School, Get Real-World Experience

-After she graduated with her Bachelor’s from FAMU, her mother told her to go get a job!

-The only person that responded to her resume hired her, for $15,000 per year.

-She says the experience she has gotten from her 20 years in the public relations field cannot compare to any master’s degree.

-She no longer has a one-page resume; she has a six-page resume! That’s what has helped her achieve her present day salary.

-She says she wouldn’t be making any more than she is now with a master’s degree.

Amanda’s Stance: Go to Grad School

-Worked while going to grad school (25-30 hours/week).

-She made sure her professors knew she was actively searching for an internship to gain real-world experience, and when there was an internship available, she was the first person they called!

Reasons why you should go to grad school:

-Allows you to become specialized in your area.

-Prestige of grad school will help you get a higher-end job.

-If you can’t find a job, why not go to grad school, while you are looking for a job.

-Grad school gives you the opportunity for training, workshops, etc.

-People you meet and the relationships you form with your professors.

-Can serve as future contacts in the PR field

-You can join organizations like FPRA at the student price (which is SO much cheaper)

-Allows you to get a deeper understanding

-Shows an agency or employer you can take on a lot and can handle it

-If you aren’t sure which route you want to go in the PR field, grad school gives you a Agreater insight and gives you time to choose

Collective Ideas from Amanda & Cecka

-Most job listings say a graduate degree can substitute for one-year experience

**“It’s called a master’s degree because you are becoming a master of something,” Cecka said.**

-APR is something that states you are specialized and knowledgeable in the field of public relations, and you know what is ethically correct.

**State of Florida will pay for 6 hours per semester up until your doctoral degree.

-For every student there is a college that is the best fit for them.

-We have so many different cultures and ethnicities in this world and the only way to experience that is to get out there and experience new things and new cultures.

FPRA Meeting Recap – Sept. 1st

September 8, 2010

1) Welcome, Introduction of Executive Board & Attendance
2) Announcements
a) Check out our parent chapters: http://www.fpra-capital.org and http://www.fpra.org.
b) Career Center and Seminole Future Ambassador Program – Nancy
– Looking for volunteers for their upcoming career fair
-Great networking opportunity! E-mail Nancy at: nfriedman@admin.fsu.edu
c) Forms and Dues
– Submit your membership form with your dues check
– Resume suggested, but NOT required
– Check “Student” on bottom right of first page
– Checks made out to “FPRA” or “Florida Public Relations Association”
***DUE SEPTEMBER 29 (3rd Meeting)***
– If not paid by September 29, you will be removed from the e-mail list and ineligible to participate in semester trips
– If there are special circumstances, please see an Executive Board member
d) What’s included in dues?
– Capital chapter: monthly luncheons, committee involvement opportunities, networking
– Student chapter: internship/job opportunities, student mentor program, PR Week subscription, committee involvement opportunities, socials, professional development trips, bi-weekly speakers on trending industry news, networking, in-town agency visits, access to networking database
e) Dues Scholarship
– FPRA Executive Board will vote on ONE member to receive a $45 dues scholarship for the fall semester.
– **Write a one-page press release about tonight’s meeting (9/1)**
***E-mail to fprastudent@gmail.com by WEDNESDAY, SEPTEMBER 8***
– Title e-mail “FPRA Dues Scholarship”
f) Capital Chapter Luncheons
– Next meeting: September 16, FSU Alumni Center
g) Logo Contest
– Our chapter is open to ALL Tallahassee students and professionals, not just FSU
– Design a new logo for FPRA Student Capital Chapter.
– E-mail to fprastudent@gmail.com by SEPTEMBER 28
– Chapter will vote on new logo
– Winner receives: $75 trip allowance, free t-shirt, design featured on all FPRA materials
h) Social Committee
– Responsibilities: plan end-of-semester parties, 2-3 social events throughout semester
– E-mail fprastudent@gmail.com by SEPTEMBER 8 with reasons you are interested and some ideas you have–be creative! Committee will be announced at the next meeting (9/15).
i) Visit our blog (http://fprastudent.wordpress.com), Facebook (http://www.facebook.com/FPRAStudent), Twitter (http://twitter.com/FPRAstudent) and Foursquare (http://foursquare.com/venue/8432762).
j) Featured member of the week: Kati Hyer (http://fprafeaturedmember.wordpress.com)
– Nominate your friends or yourself to be featured by e-mailing fprablog@gmail.com.
k) Fall Meeting Dates: 9/15, 9/29, 10/3, 10/27, 11/10, 12/1, 12/8 (Social), 11/17-19 (Trip dates)

Guest Speaker
a) Ivette Marques – “Career Path & Media Relations”
b) Communications Director, Kidd Group
c) FPRA Capital Chapter President

– Ivette said she enjoys agency work because it allows you to work on numerous different activities (planning events, new business clients, etc.).
– Her favorite PR experience so far: Working for the “Adoption Florida” campaign, producing a 30-minute TV special. She won an EMMY!
– Ivette defended PR from the reality show “Spin Doctors.” She stressed the importance of abiding by the FPRA Code of Ethics and the extensive ethics training you endure when you become accredited in PR (APR).

Tips for finding an internship:
– NETWORKING! Meet as many professionals as you can; contacts will come in handy when searching for an internship or job.
– Attend Capital Chapter monthly meetings! At 11:30, networking begins. Don’t be shy! Branch out, and introduce yourself.
– Make business cards: put your contact information on them!

Ivette’s opinion on the best way to communicate with the media:
– E-mail is usually preferred.
– Make sure your pitch is very tailored to their type of reporting.
– DO YOUR RESEARCH!
– Be proactive, yet not “stalkerish.”
– Have tough skin. Sometimes reporters can be rude!

Manage client expectations:
– Never overpromise! You might not be able to deliver.

How to market yourself if you don’t have much experience:
– Find internships on campus.
– Volunteer for up-and-coming small businesses.
– Build your resume.
– Be self-motivated.

Having a balance between social media personally/professionally:
– If you wouldn’t post it on a billboard, you shouldn’t post it on Facebook.
– As someone who represents businesses, ultimately anything you post personally is a reflection of the business.

Most important skill in PR: WRITING!!!
-It’s not just press release, it’s op-eds, proposals, RFP (requests for proposals)

Last tip from Ivette: Stay ahead of all trends!
– Keep up-to-date with the latest tools in PR.

See you at our next meeting!
Wednesday, September 15 at 7 p.m. in HCB 215!